PROGRESANDO Brandmasters Summit 2026
Elevate Your Brand. Expand Your Visibility. Lead the Future. |
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| Brandmasters Summit is a high-impact, in-person experience designed for entrepreneurs, business leaders, and marketing professionals ready to strengthen their brand presence and prepare for the future of marketing and communications.
- February 27, 2026
- MUST University | Deerfield Beach
- 8:30 AM – 1:00 PM
- Limited capacity. Registration required.
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| The Brandmasters Summit, part of HHCC’s Progresando program, brings together industry experts, brand strategists, and business leaders for a dynamic morning of learning, networking, and actionable insights.
This summit is designed for professionals who understand that strategic visibility and strong branding are essential for sustainable business growth.
Attendees will:
- Connect with entrepreneurs and Business Leaders.
- Learn about emerging marketing and PR trends shaping 2026.
- Gain practical insights to elevate brand visibility and credibility.
- Engage in meaningful conversations about the future of brand communications.
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Take advantage of Early Bird pricing and secure your spot at an incredible event designed to elevate your brand! |
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PROGRESANDO Brandmasters Summit 2026 - Agenda |
| GENERAL AGENDA
- 8:30 am – 9:00 am: Coffee & Networking
- 9:00 am – 9:15 am: Welcome Remarks
- 9:15 am – 9:50 am: “Unlimited Visibility: Scaling Brand Presence”
- Keynote Speaker: Andrea Lievano - Founder of “PR PARA TODOS”
- 9:50 am – 10:25 am Workshop: “AI Revolution—How Artificial Intelligence is Reshaping Marketing”
- Speaker: Michael Piccoli - CEO “On Target Digital Marketing”
- 10:25 am – 10:55 am Light Brunch & Networking
- 10:55 am – 11:55 pm Panel Discussion: “Marketing Trends 2026—Navigating the Future of Brand Communications.”
- 11:55 am – 12:55 am Interactive Activity: “VideoSnap Lab—Creating Catchy Clips”
- Speaker: Claudia Nichols “Tu Comunidad Latina”
- 12:55 pm – 1:00 pm Closing Remarks & Call to Action
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Why Join the Brandmasters Summit?
The Brandmasters Summit is more than an event — it’s a strategic experience designed to help you strengthen your brand, expand your visibility, and stay ahead in an evolving market.
By attending, you will:
- Gain practical insights from industry experts on branding, marketing, and public relations.
- Understand key trends shaping 2026, including visibility strategies, brand positioning, and communication.
- Learn how to build credibility and reputational capital that supports long-term business growth.
- Connect with entrepreneurs, executives, and decision-makers within the HHCC business community.
- Walk away with actionable ideas you can apply immediately to elevate your brand presence.
Early Bird pricing ends February 23, 2026: Secure your ticket now and take advantage of a special rate for an exceptional event designed to help you elevate your brand and expand your visibility. |
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| Andrea Liévano Founder, PR Para Todos |
| Andrea Liévano is the author of Visibilidad Infinita (Editorial Planeta, 2024), a groundbreaking book that integrates marketing, reputation, and sales into a practical and transformative methodology. With more than 15 years of experience, she is a recognized business leader, strategic communication expert, and international speaker.
She is the founder of PR Para Todos, a pioneering company focused on democratizing public relations and reputation-building in Spanish, with presence in over 13 countries across Latin America and the United States.
Andrea has served as a consultant for organizations including the Green Chamber, FENALCO, Sigma, Capital Women NY, and ManaTech Miami, among others.
As a panelist and speaker, she has participated in prominent events such as the 7th Seminar on Communication and Trends by ANDESCO, the Women Economic Forum, Women in Business at Universidad de los Andes, Fearless Minds by EXMA with Tony Robbins in Mexico City, and DreamEres in Boston.
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Andrea continues to be a leading voice in the intersection of communication, innovation, and business impact across the Americas. |
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| Michael Piccoli is the owner and president of On Target Digital Marketing, a leading agency with more than 20 years of client success. A seasoned marketing and advertising professional, Michael is known for helping businesses turn smart strategy into measurable growth while building strong, trust-based relationships with clients and teams. He holds a bachelor’s degree in business management from Roger Williams University.
Before acquiring On Target Digital Marketing in 2020, Michael founded the Green Arrow Marketing & Media in 2015, drawing from a diverse background that includes roles as a basketball coach, company president, and sales professional. He later expanded his reach with the acquisition of i5 Web Works in the Dallas/Fort Worth area. Together, the three agencies bring more than 50 years of combined experience. Michael also proudly serves as a board member for the Boca School for Autism.
Outside of work, Michael enjoys superheroes, sports, and travel. He and his wife, Anita, love exploring the world, and he’s a proud dog dad to Oliver, On Target’s Chief Barking Officer. |
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| Claudia Nichols is an experienced business development and financial consultant with a strong background in driving community impact and professional growth.
She has worked in business development roles and actively champions community engagement, including supporting Hispanic and local initiatives in Palm Beach County. Claudia serves in leadership capacities, promoting economic empowerment, wellness, and mission-driven work, while connecting professionals and organizations to meaningful opportunities.
Her expertise blends strategic relationship building with a passion for strengthening community partnerships and business ecosystems. |
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| Michael Idlis is a seasoned South Florida media professional currently serving as an Account Executive at Hubbard South Florida, representing 97.9 WRMF and Sunny 107.9. Based in the West Palm Beach area, Michael brings decades of experience in media, entertainment, and business development.
Prior to his current role, he served as Vice President at Frank Entertainment Group and held leadership positions with Mood Media and Muzak, building a strong reputation for strategic partnerships, revenue growth, and client success. Known for his relationship-driven approach and deep understanding of branding and audience engagement, Michael connects businesses with powerful media solutions that drive visibility and results. |
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| President & Founder BlueIvy Communications |
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| Melissa Perlman is a seasoned communications and public relations executive with more than 24 years of experience across corporate and agency environments. A graduate of Brown University with a degree in English and Expository Writing, she began her career as a writer and producer in television and print media in New York City, New England, and South Florida.
She later joined the corporate communications team at Office Depot’s global headquarters, where she spent seven years before founding BlueIvy Communications.
Under her leadership, BlueIvy has become one of South Florida’s most respected public relations firms, earning thousands of national, regional, and local media placements. |
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| Tatiana Velasquez is the Founder & CEO of PURPUA, an experiential agency dedicated to creating meaningful connections between cities, cultural institutions, organizations, and their communities.
With over 20 years of experience leading major festivals, traveling exhibitions, and cultural activations, she specializes in producing turnkey events and experiential campaigns that amplify visibility and strengthen community relationships.
Tatiana partners with organizations to deliver high-impact, unforgettable experiences—without requiring large internal teams—combining strategic vision with flawless execution. |
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| Kata Pacheco is the Founder and Lead Brand Strategist of KP Brand Advisor, where she partners with entrepreneurs and growing businesses to build clear, authentic, and results-driven brands.
With a strong background in business strategy and marketing, Kata specializes in helping companies define their brand positioning, strengthen their messaging, and create marketing foundations that support sustainable growth.
Through KP Brand Advisor, she has guided small and mid-sized businesses across multiple industries to clarify their brand identity, improve market visibility, and align their marketing efforts with business goals. Known for her strategic yet approachable style, Kata combines creative branding with practical execution, empowering business owners to make confident decisions and scale with intention. |
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Thank you to our Event Sponsor |
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