Brand Ambassador Certification Test
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Name
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Email
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1. What is the definition of a brand?
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2. Who is responsible for stewarding the UC ANR brand?
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3. What is the UC ANR brand promise?
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4. What are the brand personality traits of UC ANR?
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5. What type of brand architecture does UC ANR have?
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6. What is your elevator pitch describing your role at UC ANR?
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7. What are the 5 roles of the UC ANR parent brand?
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8. What is a logo?
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9. What are the UC ANR branded fonts?
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10. What are our primary branded colors?
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11. What is the proper way to cobrand UC ANR programs (4-H, Master Food Preservers, etc.)?
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12. Where can you find branded UC ANR templates (letterhead, PowerPoints, etc.)?
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13. What is brand unity?
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14. What are the primary and secondary UC ANR brand archetypes?
Creator
Citizen
Explorer
Hero
Innocent
Jester
Lover
Magician
Rebel
Ruler
Sage
Caregiver
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15. Give an example of an initiative, group or program at UC ANR that does not need its own logo.
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