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Like many utility communicators, EEC is investigating, learning about, and dabbling with, generative AI. To broaden our understanding about current utility practices with generative AI in the communications and marketing function, we would like to get some feedback from utility communicators about if, and how, they are using generative AI, such as ChatGPT, Bard, Copilot, and other platforms, in their work. Thank you in advance for your participation!

EEC Survey on AI in Utility Communications
* 1. Does your utility use generative AI in its communications function? If your answer is "No" or "Don't Know," you may skip the rest of the survey and click the "Submit" button at the end.
2. When did your utility begin using generative AI in its communications functions?
3. In which communications function(s) does your utility use generative AI? Please click all that apply.
4. How does your utility use generative AI in its communications?
5. How would you rate your experience with generative AI in your communications?
6. Please tell us why you answered question 5 the way you did.
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7. How hard was it to get started using generative AI in your communications?
8. Why did your utility decide to begin using generative AI in its communications? Please click all that apply.
9. How has generative AI changed your utility’s approach to communications?
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10. What has been your most important finding about the use of generative AI in communications, either positive or negative?
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11. Over the next 12-24 months, I expect our utility’s use of generative AI in communications will:
12. What would you tell your peer communicators at other utilities about using generative AI in their communications?
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