THIS NOVEMBER, BEAUTY HAS A NEW ADDRESS 87 Sherman Street • Downtown Deadwood, South Dakota

SURPRISE!

Something beautiful is coming to Deadwood! ✨

We’re thrilled to announce that Tyler Laine Studio is opening for business on November 2, 2026, in Downtown Deadwood, South Dakota, located at 87 Sherman

(Next door to Jacobs I Brewhouse and Restaurant)

Our services will include:

💕 The Iconic Eyebrow Makeover™Designed to help you look refreshed, lifted, & years younger!

💕 Brow shaping, waxing, and tinting

💕 Microblading, & Powder eyebrows

💕 Permanent eyeliner: basic & designer

💕 Lip blushing

💕 Facials & skin treatments

💕 Spa Manicures & Shellac Gel Polish

💕 Makeup & Strip Lash applications

💕 Fabulous Over 50 Makeup Classes & Workshops

Serving women throughout the Black Hills since 2010.

Meet the Mother-Daughter Duo Behind Tyler Laine Studio—Two Generations, One Passion for Beautiful Brows, Radiant Skin and Confident Women—Because Every Woman Deserves to Feel Seen, Celebrated and Beautiful at Every Age.

Erika Seamayer-Williamson brings more than 30 years of experience in the beauty and aesthetics industry as a Permanent Makeup Artist and Instructor specializing in permanent cosmetics and paramedical procedures. As a Medical Aesthetician, she has extensive experience working alongside professionals in Plastic Surgery and Cosmetic Dermatology in Dallas, Texas. Erika’s background also includes professional Makeup Artistry for television, film, print, and music videos. She has proudly served clients throughout the Black Hills since 2010.

Her decades of experience, combined with her passion for the transformative power of beautiful brows, inspired The Iconic Eyebrow Makeover™—a personalized approach to creating beautifully shaped, balanced brows that frame the face, enhance natural features, and can create a more youthful, refreshed appearance.

Tyler Laine Studio is your premier destination for expert brow shaping, waxing, and grooming, as well as Makeup Artistry Classes and Permanent Makeup services, including Microblading, Powder Brows, Eyebrow Correction, Eyeliner, and Lip Blushing.

Beautiful brows. Timeless beauty. Confidence at every age.

Erika Laine Drummond has deep roots in the Black Hills. She graduated from Sturgis Brown High School in 2012 and earned her bachelor's degree from Black Hills State University.

For more than 10 years, Erika Laine has served women throughout the Black Hills, earning a reputation for creating beautiful, natural-looking brows tailored to each woman’s unique features.

Trained by her mother, Erika Seamayer-Williamson, Erika Laine grew up immersed in the art of eyebrow design and permanent cosmetics.

Specializing in microblading and eyebrow artistry, she creates soft, natural results that enhance rather than overpower. From subtle transformations to complete eyebrow makeovers, Erika Laine believes the right brows can beautifully frame the face and make an incredible difference in how a woman looks and feels.

Together, this mother-daughter team brings two generations of artistry to Tyler Laine Studio—combining decades of experience with a fresh, modern approach to beauty.

Join the Tyler Laine Studio email list today and become a valued member of our vibrant community! By subscribing, you'll be among the first to receive exciting studio news, important opening updates, exclusive specials, and information about our new services. Stay informed about upcoming classes and events that can elevate your beauty journey, and gain access to invaluable beauty tips tailored just for you. Plus, as a subscriber, you'll have the unique opportunity to secure your preferred appointment as soon as our schedule opens, ensuring you never miss out on the self-care you deserve. Embrace the chance to connect with us and enhance your experience at Tyler Laine Studio! 💕

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