Every top athlete and team has a coach. The same should be true for your business. A business coach can mean the difference between success and failure.

Likewise, you can’t devote all your time to analyzing other businesses or even your own without taking valuable time away from your role as leader. A business coach can help you see the things you miss and introduce you to new strategies.

But will any business coach do? Would an athlete choose a coach with a poor record or from a different sport? You need to choose a business coach that’s right for you, right for your business, and that will put you on the right path to success. How can you determine which coach will give you a win?