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Monday, April 14, 2025
06:00pm - 08:00pm

Virtual location

You will receive a confirmation email with a URL.

 

Free

VSEDC's Social Media Marketing 101 workshop is designed to equip participants with essential tools and strategies for maximizing their brand's impact and engagement on social media. We’ll dive into the importance of social media in marketing, discuss how to define clear, measurable goals, and explore the best content and engagement tactics to captivate your audience. From crafting themed posts and using relevant hashtags to leveraging paid ads and analyzing results, each section will cover actionable steps for boosting brand visibility and driving sales. Attendees will also learn to set up campaigns that resonate with their target audience, create an organized content calendar, and use KPIs to measure the success of their campaigns.


Through hands-on activities and examples from top brands, you’ll gain valuable insights and practical tips to optimize your social media presence, build stronger connections with customers, and ultimately, boost sales.


Key Points:


  • Discuss the importance of social media as a marketing channel.
  • Explain how consumers increasingly rely on social media for gift ideas, promotions, and brand discovery.


Incentive:

  • Enroll now to win a week of FREE promo on The Source LA! 5 people will be selected. 
  • Get access to grants and FREE resources.


Rocsii Woolley is the Manager of Outreach Initiatives at Vermont Slauson Economic Development Corporation (VSEDC) and a seasoned marketing professional dedicated to community advocacy. As the founder of Community Conversations, and The Source LA, a highly respected social impact organization. Rocsii has committed her career to empowering underserved communities by providing access to critical resources, housing support, career development opportunities and access to capital. With over a decade of experience in marketing and community engagement, she has successfully developed impactful programs and partnerships that address the needs of LA County residents, fostering economic growth and resilience across the community.