You don't want to miss this.

New North Hires Heroes, in partnership with the WI Veterans Chamber of Commerce and DWD’s Office of Veteran Employment Services, invite you to learn more about military and veteran specific hiring and retention strategies. This inaugural meeting will feature guest speaker, Timothy La Sage, Military Affairs Manager, Business Development Team/First Sergeant/E-8, U.S. Marine Corps, and head of WPS Military hiring program.

April 23, 2024

12 - 1 p.m.

Virtual, Zoom

Tentative Agenda

  • Welcome & Introduction
  • Featured Speaker: Timothy La Sage
  • Q&A
  • Veteran Ready Business tips
  • Next Session: October 22, 2024


  • Create a network of Veteran Ready businesses in the New North region
  • Establish a best practice community to share hiring, retention and military/veteran/armed forces/military spouse recruiting strategies
  • Scale opportunities 

Featured Guest Speaker

Timothy La Sage

Military Affairs Manager, Business Development Team/First Sergeant/E-8, U.S. Marine Corps

At WPS Health Solutions, helping veterans has always been a part of our mission. WPS was founded in 1946 in part to help World War II veterans returning to Wisconsin get the affordable health care that they needed.

We remain committed to those who serve our country. At WPS, hiring veterans is a priority. We wanted to share some of their stories with you.

  • Role at WPS: Military Affairs Manager, Business Development Team
  • Hometown: Sussex, Wis.
  • Military service: 1993-2015
  • Branch of service: U.S. Marine Corps
  • Rank: First Sergeant/E8

Q: Why did you join the military?

A: My father was on a mountain climbing team and I found myself growing up in the outdoors. Mission planning was normal for the climbing trips as well as hunting seasons. The military/infantry seemed like nothing was changing in how I grew up.

Fun Fact: I am the President of the Wisconsin Purple Heart Riders national motorcycle club.