The world of PR extends far beyond media releases and external campaigns; it begins from within the very heart of an organization. Join Johanna Santana, Head of Internal Communications at SeaWorld Parks & Entertainment and explore the power of internal communications in shaping companies, culture, and external perception. Discover the pivotal role of the “I” in the “PESO” model, for a complete 360-degree communications approach. And learn the art of curating a vibrant internal environment that not only informs but also inspires. |
