Fundraising 101

Friday, November 8, 2024 from 12pm-1pm

Part 1: Getting Started and Fundraising Fundamentals

Friday, November 15, 2024 from 12pm-1pm

Part 2: Why People Give, Making a Plan, Measuring Your Success and More!

• WHEN: Friday, November 8, 2024 and Friday, November 15, 2024
• TIME:  12pm-1pm EST
• WHERE: ​ZOOM (link will be in Confirmation email and sent the morning of the event)
• FEE:  When you sign up, you are signing up for both parts
• $15 Nonmember
• $0 MAC Individual Member - If you are a MAC Individual Member you received the promo code in a separate email
• $0 when using a FREE Pass through a MAC Member Organization - the Organizational Contact has received an email with the promo code
• Please email info@massanimalcoalition.org if you are unsure about your membership status
• MORE: These presentations will be recorded

Overview of what will be covered:

So many of us have no formal training when it comes to fundraising. We just wing it and rejoice when we get donations that help us keep our doors open. But there are fundraising professionals who understand how to bring donations in and keep them coming in. We are very excited to announce that Jackie Smith, Vice President of Development at the Animal Rescue League of Boston, is going to share her knowledge and suggestions with you in a 2-part MAC Lunch and Learn series. This comprehensive series is an amazing opportunity for animal welfare professionals and volunteers in Massachusetts! Don’t miss it!

Friday, November 8, 2024 will be Part 1 of our series: Getting Started and Fundraising Fundamentals

Jackie will cover the following:

• What You Need to Get Started, including your organization’s mission and vision
• Gift Acceptance Policy
• Documentation Checklist, including things like your Federal 501(c)3 determination, Form 990, Massachusetts requirements, and more.  
• Data Management & Infrastructure, including information about where your donations and data should be stored, how and where will you process gifts.
• Fundamentals About Giving, including individual, corporate, foundation and grant giving.
• Tactics and Techniques for fundraising, including events, social media, direct response and more. 

Friday, November 15, 2024 will be Part 2 of our series: Why People Give, Making a Plan, Measuring Your Success and More!

Jackie will cover the following:

• Understanding Your Donors, both potential and current, and why people give.
• Creating a Plan, including setting Goals and setting up a calendar of activities.
• Measuring Success, including common Key Performance Indicators (KPIs) like the total raised, average donation size, retention of donors and more. 
• Fundraising Ethics & Regulations, including transparency, donor intent and privacy concerns, IRS rules you should know.

Please see speaker bio below.

About the Speaker:



Jackie Smith

Vice President of Development at the Animal Rescue League of Boston

Jackie Smith is the Vice President of Development at the Animal Rescue League of Boston (ARL), the first female-founded animal welfare organization in Massachusetts, in operation since 1899. Recognized for its innovative, award-winning programs that go beyond sheltering, ARL addresses the root causes of the issues facing animals and the people who love them. By partnering with communities, ARL helps animals heal and thrive, keeps pets and people together, and protects animals from harm. 

As Vice President of Development, Jackie oversees all fundraising strategy and operations, raising more than $4M each year to help to ensure ARL remains an unwavering champion for animals in need, helping more than 20,000 animals annually.

Jackie has served at ARL since 2014, previously holding the positions of Director of Development, Associate Director of Development, and Manager of the Annual Fund and Operations.

Prior to joining ARL, Jackie worked for a variety of mission-driven organizations developing brands, driving strategic communication, overseeing development operations, and securing funding for causes that strive to end homelessness and ensure children and adults with disabilities have equal opportunities.

Jackie received her Bachelors of Science from the S.I. Newhouse School of Communications at Syracuse University, and completed a Certificate of Nonprofit Management and Leadership from the Questrom School of Business at Boston University. She serves on the Board of Sojourner House, an organization serving homeless families in Boston.