8-20-25 - New Frontiers in Equity Compensation

In this session, we’ll explore:

• Emerging Trends in Equity Compensation: From performance stock units (PSUs) and profit participation units to token-based compensation, we'll dive into the newest equity types and what they mean for advisors and clients alike.
• Staying Private for Longer: Understand how shifts in the M&A and IPO markets are changing the timing and liquidity of equity, including the growing relevance of tenders and secondary transactions.
• Valuation and Dilution Dynamics: Review valuation changes across funding rounds and how dilution impacts long-term ownership and exit scenarios.
• Planning Considerations: Learn how to spot key opportunities—like tender offers and post-termination equity planning (PTEP)—and what advisors should ask to properly evaluate a client’s equity situation.

We’ll also highlight data from platforms like Carta, review real-world case studies, and leave ample time for Q&A.

*This topic has been approved by the CFP Board for 1.0 hour of CE credit.

*A social networking mixer will follow the above meeting where drinks will be served.

Speaker(s):

Russell Kroeger, CFP®, Founder/CEO, Trayecto

Russell Kroeger, CFP® is the Founder/CEO of Trayecto, a platform that offers software and education to financial planners and tax pros who serve clients with equity compensation. Russell is also a partner at Upstart Wealth Management, where he has prepared several hundred tax returns and helped clients navigate over $800 million in exits at companies like GitHub, Mulesoft, Slack, Roblox, Airbnb, Asana, Palantir, Coinbase, and Stripe.

Meredith Johnson, CPA, CFP®, Partner, Tax, Private Client Services Leader, BPM

Meredith Johnson, CPA, CFP® is a partner at BPM LLP in San Francisco, and leads the Private Client tax practice. Meredith holds an active CPA license in California and is also a Certified Financial Planner practitioner. Her professional leadership roles include serving as State Board Chair of the California Society of CPAs and head of the CalCPA AI Task Force. Meredith has been named Forever Influential by the San Francisco Business Times and has been recognized as one of America’s Top 200 CPAs and Best in State CPAs by Forbes in 2024 and 2025. An ultramarathoner in her spare time, Meredith has completed endurance races across the U.S.

Thank You to Our Meeting Strategic Partner!