Data as a Product:

Redefining Data Strategy with Product-Centric Thinking

Innovative companies are bringing product-based thinking to their most important asset: their data. This roundtable will explore this new way of working, enabling an iterative and agile approach to data strategy and AI readiness.

Expect to learn and discuss:

Common challenges with traditional data efforts
Defining a "data product"
What's in the box?
Who are the customers?
Who's on the team?
What process do they follow?
How do we measure success?
Best practices for organizational structure
Architectural view

July 23, 2025

10 - 11 a.m.

Virtual (Zoom)

Once you have RSVP'd to the event, you will receive a confirmation email that includes the virtual Zoom link to the roundtable.

Roundtable Speaker

Tracey Barrett

Senior Vice President - Products & Services

nvisia

Tracey Barrett is the head of Milwaukee Agile and SVP at nvisia, a consulting firm that specializes in IT transformation, partnering with their clients to introduce new technology and upskill their teams to own the solutions long-term. As a developer, architect and team lead, she has seen all sides of legacy modernization initiatives and lived to tell the tales. Now, she leads nvisia's teams in Wisconsin.

This roundtable is free to attend. Feel free to invite others who would benefit from this discussion, including marketing departments, management, sales teams, etc. This is open to NEW Digital Alliance investors and those interested in learning more about the NEW Digital Alliance.