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Jul 08

Beauty and the Biz

An incubator program designed specifically for small business owners in the beauty industry. With a mission to empower and support emerging beauty brands, the program offers participants access to expert guidance, resources, and networking opportunities to help them navigate the complexities of launching and scaling their businesses.

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Virtual location

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Jul 08, 2024 06:00pm - Aug 26, 2024 07:30pm

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ORIENTATION (7/8) - All interested participants must attend the orientation in order to qualify for the program. We will review class curriculum, questions and office hours.

INTRO TO THE BEAUTY INDUSTRY / BUSINESS 101 (7/15) - This class will provide an introduction to the beauty industry and customer landscape. This is a refresher for those who need to ensure they are ready to take next steps for their business.

BRANDING + PRODUCT DEVELOPMENT (7/22) - Learn how to build a compelling brand identity, product line, and formula list to stand out and elevate your presence in the competitive beauty market.

MARKETING SALES & STRATEGIES (7/29) - Using branding tools from Week 3, develop a marketing timeline and strategies to get your beauty line “in-the-know” to the general public.

DISTRIBUTION / RETAIL (8/5) - Learn the essential steps to navigate wholesale protocols, distribution policies, and the transition from the studio to the retail space.

LEGAL & REGULARTORY CONSIDERATIONS (8/12) - Understand licensing, copyrighting, and other legal procedures to protect yourself and your brand from tentative legal issues and obstacles.

MENTOR MEETS (8/19) - This week is dedicated to office hours and 1:1 questions for mentors to help with participants with their pitch decks.

CLASS GRADUATION / BEAUTY PITCH (8/26) - It’s pitch week! This week participants will be able to pitch their lines in person to mentors / buyers for a chance to be entered into the Grand Pitch Competition

If you are not a client of VSEDC, please join us. Our services are free!! Get started with us here: Start Here - VSEDC