| Toolkit25: Wild World of Communication
Expedition I: Through the Canopy: Visual Storytelling in the Wild In the communication jungle, video is more than content—it’s your most powerful connection. This session dives into the art of visual storytelling from behind the lens—exploring how to use video, imagery and multimedia to clarify your message, captivate your audience and create lasting impact. Gain insight into the creative process, learn which tools and techniques work across platforms and discover how strong visual narratives can elevate campaigns, brands or crisis responses.
Expedition II: Climbing Vines: Position Yourself for Growth In the dense landscape of professional life, knowing how to grow—and where to grow—is critical. This session offers insight into how to build intentional relationships, network with authenticity, and strategically position yourself for new opportunities. You’ll leave with tools to strengthen your personal brand, tips for navigating industry events with purpose, and ideas for how to turn casual connections into career-defining collaborations.
Expedition III: AI in the Wild: Navigating Crisis with Ethical Tech AI may be the newest trailblazer in our communications toolkit, but using it wisely—especially during a crisis—requires ethical grounding and smart application. This session explores real-world use cases and boundaries for artificial intelligence in public relations and crisis response. You’ll learn how to stay ahead of emerging technologies, deploy AI tools that support—not replace—human judgment, and maintain trust in high-stakes moments. No deep tech knowledge required—just curiosity and an open mind.
Campfire Chat: Bridging the Gaps Across Communications - Be the Unicorn This panel brings together seasoned professionals in public relations, journalism, marketing, design and events to explore what it means to grow with your work—and rise to meet the moment. As job descriptions shift and communication needs evolve, these pros share how they’ve stretched their skills, embraced new tools and adapted to stay effective and relevant. In a fast-paced, ever-changing environment, today’s “unicorn” communicator must understand how all parts of the messaging ecosystem connect—from concept to execution.
Lunch and Chat: Taming the Wild Within: Stress, Balance, and Mental Wellness Take a midday pause with practical tools to manage stress and restore balance in even the most chaotic professional terrain.
Campfire Chat II: From Campfire to Command Post: Winning a Seat at the Table Too often, public relations and communication professionals are brought in after key decisions are made—or worse, during a crisis. This session will flip that script. From Campfire to Command Post explores how to position yourself as a strategic partner at the leadership table. Learn how to earn trust, demonstrate value, and move from a reactive role to a proactive one. Whether you work within a large organization, lead a small team, or consult independently, this conversation will offer practical tools to elevate your role and amplify your impact. |
