Key Event Takeaways: • Marketing is an Art and a Science… to be successful, it needs to be the right mix of strategy, creative, and math. • Identifying your current situation and how you got here can provide you the road map to your future. • Measure everything, spend based on ROI. • Spend on what brings you clients, builds awareness, and elevates your brand. • Goals and objectives that aren’t written are called Wishes and Dreams • Don’t over complicate your marketing. • If you can’t describe it… they won’t buy it. |