Building a Simple Marketing Foundation for Nonprofits 

Nonprofit marketing often feels harder than it needs to be. Websites get outdated, social media feels nonstop, email gets ignored, and everything depends on a few people holding too much in their heads.



This seminar focuses on building a simple, sustainable marketing foundation that actually supports your mission. We’ll walk through how your website, email, and basic systems should work together, not compete with each other, to create clarity for your audience and ease for your team. Rather than diving into tools or trends, this session helps nonprofit leaders understand what each platform is responsible for, where confusion usually starts, and how small changes in structure can reduce burnout, improve communication, and make marketing easier to maintain over time.

Attendees will leave with a clearer understanding of what matters most, what can be simplified, and how to create a marketing setup that works even with limited time, staff, and resources.



This is an in-person workshop in Springfield.

About the Presenter

Iris LaCaze is the owner of Growth Marketing 417, where she helps small businesses and nonprofits make sense of their marketing without making it heavier or more complicated. Her work focuses on helping organizations get out of reaction mode and into a setup that feels clear, manageable, and sustainable. Iris believes marketing should support the people doing the work, not drain them. She’s especially passionate about helping teams understand how their website, email, and everyday marketing efforts can work together so nothing feels scattered or overwhelming. Known for her honest, practical approach, Iris helps leaders slow things down, focus on what actually matters, and build systems they can realistically maintain, even with limited time and resources.