Transforming Library Visibility: Effective LinkedIn Marketing Techniques - Webinar (04/09/24)

LinkedIn Strategies for Library Promotion: Maximizing Outreach

and Engagement

Did you know that 60 percent of LinkedIn users fall between the ages of 25 and 34 years? This is a prime target market for libraries. In this webinar, we will dive into the world of LinkedIn marketing for libraries. Explore practical strategies to enhance your library's visibility, connect with your community, and leverage LinkedIn's features for effective patron

outreach and engagement. Learn from real-world examples into creating a compelling LinkedIn presence that resonates with your audience.

Discover how to transform your library's online presence using LinkedIn. This session offers a deep dive into effective marketing techniques specifically designed for libraries. Understand how to utilize LinkedIn for advocacy, create impactful content, and engage with your target audience effectively. Enhance your library's digital footprint and community outreach through tailored LinkedIn strategies.

In this webinar, you will:

• Understand how to effectively use LinkedIn for library marketing and outreach.
• Learn to create and optimize a LinkedIn profile for maximum engagement.
• Develop strategies for content creation, scheduling, and advocacy.
• Gain insights into network building and engaging with your target audience.
• Use analytics to measure the success of your LinkedIn activities.

Virtual Trainer: Dawn Raquel Jensen, EMBA

Dawn is an international social media speaker and business marketing trainer, merging social media, digital marketing, technology training, business strategy and entrepreneurial leadership together. She founded Virtual Options in 2008 providing coaching and training to entrepreneurs and high-performing teams.

Dawn serves as marketing trainer and entrepreneurial advisor for the University of Central Florida's Business Incubation Program and the Small Business Development Center providing deep-dive advisory to build out strategic marketing frameworks that expand her clients' influence and impact in the communities they serve. She is a digital marketing professor and board member for Seminole State College's Entrepreneurship and Social Media Advisory Board. Dawn has been featured on CBS radio, a member of the Forbes Coaches Council, and as a contributing writer to Medium and Business2Community.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services.

For FY2023-24, the total state and federal budgets for NEFLIN's programs are $694,693. 42% of the total costs ($294,693) are supported by federal funds, and 58% of this program ($400,000) is supported by state funds.