Karen Nelson-Field is the founder and CEO of Amplified Intelligence and is an expert on human attention to advertising. As more brands and agencies incorporate attention data into their media planning, we are seeing strong evidence that demonstrates the positive impact of attention measurement on business effects such as profitability and processes.
Over lunch in the Aviva Stadium, Karen will bring us through new bespoke Irish research, commissioned by TAM Ireland and conducted by RED C and Amplified Intelligence, to benchmark and measure human attention in Ireland across AV. |
