William V. Mars, Ph.D., P.E. Founder & President, Endurica LLC An international leader in the failure mechanics of rubber and elastomers, Dr. Mars has received numerous awards for his scientific contributions including the 2022 Herzlich Medal (the highest award in the tire industry) and the 2020 Tibbetts Award (by the U.S. Small Business Administration for cutting-edge technology), is the author or co-author of 60+ peer-reviewed publications and holds four patents. His expertise spans what he calls the "special effects" of rubber and elastomers in material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics, and fatigue life prediction methods. |