When designing a rubber component it is important to analyze durability in terms of structural integrity and by “wear and tear”. This analysis starts with good materials data and includes specific workflows, simulations and material characterizations. There are machines to measure fast, aggressive wear - chipping and flaking. Slow wear - friction and abrasion - is predicted by combining the materials characterization with frictional energy loss through finite element techniques. Endurica’s workflows combine all of this so you can evaluate if your component will wear out before it blows out!

Join us to discover:

  • The physics governing wear and chip & cut phenomena in rubber
  • How Endurica's workflows are different from other durability analysis workflows
  • Typical testing machines and tests for friction, abrasion and cut & chip characterization
  • Methods to combine wear and structural fatigue for an overall look at product durability.


William V. Mars, Ph.D., P.E.

Founder & President, Endurica LLC

An international leader in the failure mechanics of rubber and elastomers, Dr. Mars has received numerous awards for his scientific contributions including the 2022 Herzlich Medal (the highest award in the tire industry) and the 2020 Tibbetts Award (by the U.S. Small Business Administration for cutting-edge technology), is the author or co-author of 50+ peer-reviewed publications and holds four patents. His expertise spans what he calls the "special effects" of rubber and elastomers in material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics, and fatigue life prediction methods.

Thomas G. Ebbott, Ph.D.

Vice President, Endurica LLC

A tire industry veteran known for his leadership in driving advances in engineering workflows across a global organization, Dr. Ebbott joined Endurica in 2022 after a 35-year career at Goodyear. While at Goodyear, he held various technical and leadership positions with experience in modeling and simulation, materials modeling and characterization, and product development. He has received numerous awards for his scientific contributions including 4 Superior Paper awards from the Tire Society.

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