| A simple framework for guiding supporters from first discovery to meaningful giving. Fundraising can sometimes feel unpredictable. Someone may care deeply about your mission but still hesitate to give. Organizations often focus on the ask, when the real opportunity lies in the journey leading up to it. Most donors move through stages before they are ready to take action. Understanding those stages can transform how you build relationships with supporters.
In this workshop, you’ll learn a simple but powerful model called the Donor Flow Framework. Aware → Interest → Connect → Act
This framework helps organizations understand how supporters move from first discovering your mission to becoming committed donors. When you know where someone is in the journey, you can guide them forward naturally.
During this workshop you will learn: • The four stages of the Donor Flow Framework • Why donors often stall between stages • How to identify gaps in your current engagement strategy • Practical ways to move supporters toward meaningful action • How stronger relationships naturally lead to more donor “yeses”
You’ll leave with a clear way to think about donor engagement and a framework you can immediately apply to your fundraising and relationship-building efforts.
This is an in-person workshop in St. Louis, MO. |
