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Jun 11

Building the Mindset of an AI-First CEO

Build for the Unlock
What the leaders pulling ahead on AI are doing differently. Adam Brotman, CEO of Forum3, on why most AI plans aim at the wrong target, and what changes when you build for what AI lets you do that you couldn't do before.

The University Club
1332 Santa Barbara Street, Santa Barbara, CA 93101
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Jun 11, 2026 08:15am - Jun 11, 2026 10:00am

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$0.00 - $35.00

Adam Brotman

Forum3


Adam Brotman is an entrepreneur with 25+ years leading major tech and consumer brands. He co-founded Forum3 (2021) to help brands leverage emerging technologies, and co-authored AI First (Harvard Business Review Press, 2025).


Previously, he was president, chief experience officer, and co-CEO at J.Crew, where he launched J.Crew Rewards. At Starbucks, he served as inaugural chief digital officer and EVP of Global Retail Operations, building the payment, ordering, and loyalty platform (60M members).


He was named one of Fast Company's "100 Most Creative People" and CDO Club's CDO of the Year.


Adam serves on the boards of Destination Pet, Ruby Tuesday, and Cabi. He holds a BA from UCLA and a JD from the University of Washington.