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See how Birla Carbon is using simulation to drive materials innovation.


Ambitious development targets often call for significant and rapid innovation in materials, which inevitably means investment and risk to sort alternatives. Compared to traditional build-and-test approaches to development, simulation offers many advantages: accelerated timelines, more complete exploration of options, increased win rate on material selection decisions, and stronger predictive power for real world use cases. Materials suppliers and product developers alike can use virtual simulations to showcase, validate and optimize material options. The Endurica EVINCE service offers simulation for a wide range of rubber products and performance metrics, including: stiffness, heat build up, damping/energy absorption, durability and wear. 

 

Join to see how Birla Carbon used the Endurica EVINCE service to optimize its products for tire applications. And more – we will also show how simulation has been applied for wear, for oxidation/ageing, and for ozone attack. 


Key Aspects of Endurica EVINCE (To evince is “to reveal the presence of”)


  • Endurica EVINCE provides valuable insights into material performance to validate and optimize material choices for superior product performance.
  • Combined Testing & Modeling: Integrates lab testing (material characterization) with powerful FEA simulation softwarefor accurate fatigue life prediction.
  • Enables easy comparison of multiple formulations for many aspects of durability.
  • Industry Applications: Endurica's solutions are widely used in the automotive, aerospace, medical, energy, tire, and rail sectors to ensure reliability and performance.
  • Endurica EVINCE is more than an alternative to physical materials lab tests. Our unique approach integrates advanced materials characterization testing with cutting-edge simulation, delivering precise insights into material performance.
  • It is faster and more comprehensive than traditional build-and-break analysis.
  • Join us to explore how Endurica’s comprehensive service helps you illustrate the value of your raw materials, fillers, activators, curatives, anti-degradants, process aids, and more.



Invite your team -- this is too good to miss!l

ABOUT OUR PRESENTERS

William V. Mars, Ph.D., P.E.

Founder & President, Endurica LLC

An international leader in the failure mechanics of rubber and elastomers, Dr. Mars has received numerous awards for his scientific contributions; is the author or co-author of 60+ peer-reviewed publications and holds four patents.

Lewis Tunnicliffe

Lewis Tunnicliffe, Ph.D.

R&D Director - Rubber Carbon Blacks, Birla Carbon

Lewis has been recognized internationally for his scientific research in the area of carbon black filler applications to elastomers. Originally from Staffordshire, England, Lewis completed his doctorate at Queen Mary University of London.

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