Richard Shotton specialises in applying behavioural science to marketing. Working in marketing for 24 years, he has helped brands such as Google, Mondelez and Meta with their challenges. He is the author of The Choice Factory which explains how behavioural science can solve business challenges.
Over lunch in the Aviva Stadium, Richard will discuss the world of behavioural science and how it relates to advertising. He will also present new Irish research, commissioned by TAM Ireland and conducted by RED C, showing how relevant behavioural science is for Irish brands in 2025. |
