The days are getting longer, the snow has melted, and impatient flower buds are bursting out of the ground! This can only mean that one thing will be happening in NYC... Sniffapalooza Spring Fling 2026! Mark your calendars for this exclusive day of olfactive and flavor enlightenment that will take place on Saturday, April 18th from 10:00am - 6:30pm in the downtownNYC adjoining neighborhoods of Nolita, Soho, and Little Italy. Come and celebrate the TWENTY-FOURTH YEAR of our spectacular scent event!
For those of you who are just joining the Sniffapalooza family, Sniffapalooza Spring Fling is an entire day crammed full of olfactory and multi-sensory experiences. You'll come away with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet!
THE SNIFFAPALOOZA SPRING FLING SCHEDULE
10:00am - 1:00pm: Open House sniffing at Malin + Goetz! Visit their newest boutique and experience the vast range of skin, hair, and body products, and those amazing single-note fine fragrances! Morning coffee, breakfast bites, samples, 15% discount on all purchases and a special GWP!
10:00am - 1:00pm: Open House sniffing at Scent Bar, in their first-ever East Coast location! Explore their extraordinary collection of the world's best independent, niche, artisanal, rare and hard-to-find fragrances and lifestyle items, and meet Fragrance Specialist and Store Manager Vijay Uttam. Exclusive GWP for Sniffapalooza!
11:00am - 1:00pm: Open House sniffing at Le Labo! Meet the Le Labo team, and discover the newest creation, Violette 30! Have your purchases custom-labeled. Take home two discovery samples from the Classic Collection!
10:00am - 1:00pm: Open House sniffing at Korres! Be welcomed by the team at natural Greek beauty brand Korres' innovative shop in Nolita, complete with an in-house Recycle Lab that gives old product containers new life! Producing skincare since 1996, this original seed-to-skin brand puts clean and natural ingredients at the forefront and sources them exclusively from Greece, supporting Greek farmers. Discover the 10ml travel edps! Mimosas and 30% off all purchases just for Sniffapalooza!
10:00am - 1:00pm: Open House sniffing at The Naxos Apothecary! Meet the team at Nolita's luxury natural fragrance and personal care brand that evokes the history, culture, heritage and endemic flora of the Aegean island of Naxos. Combined with scientific expertise in phytotherapy, this sophisticated apothecary offers personalized herbal cosmetic remedies as well as soulful storytelling through fragrances and candles. Experience the 10ml travel edps! Mimosas and 30% off all purchases for Sniffapalooza!
10:00am - 1:00pm Open House sniffing at at Blueme!
Blueme, a pioneer in wellness fragrance that blends nature’s perfect beauty with minimalist design, invites you to inhale the Zen by creating moments of self-discovery and tranquility through the science of smell and harnessing scent to nurture mind, body & soul.Indulge in hot chocolate and tea, discover select holiday products at 40% off, limited-edition Lunar New Year gift sets, and Blueme's black vessels, which are exclusive the NYC store. Receive bespoke mini tins with any purchase, and all guests get a complimentary 2026 Blueme calendar as a token of appreciation just for stopping by!
10:00am - 1:00pm: Open House sniffing at Commodity! Meet the team in the only place in the world to fully immerse yourself in the Commodity brand and experience their innovative Scent Space blends. Explore the Archive Fragrances and get a peek at the new Luxe Candles. Enjoy refreshments and get gifted with a 5ml of Milk Expressive and a 5ml of new Milk Orchid just for stopping by! With a $80 purchase receive a 10ml fragrance of your choice and with a $150 purchase receive a 30ml fragrance of your choice!
11:00am - 1:00pm: Open House sniffing at Olfactory NYC! Meet JJ and the team and discover Olfactory NYC, an evolution in modern fragrance! The scents are created by the world's top perfumers using the highest quality ingredients found in the finest luxury brands, but at a fraction of the cost. With guided customization and personalization, each scent is bottled on site, delivering a freshly made creation every time. Special perks for Sniffapalooza!
10:00am - 1:00pm: Open House sniffing at Mizensir! Meet Jen and the team at this extraordinary boutique that showcases the beautiful creations of Master Perfumer Alberto Morillas. Munch on breakfast bites, premiere new Ylang Spirit, and score a special GWP with a purchase of $150!
10:00am - 1:00pm: Open House sniffing at D.S. & Durga! Meet the team and explore the full collection, including David's creations that pair with his original music. Discover their new 'top secret' launch, and enjoy 15% discount on all $100 purchases, and a GWP sample set featuring the new launch and two scents from the core collection with all purchases!
10:00am - 1:00pm: Open House sniffing at Granado! Discover the new Soho outpost of Brazil's oldest perfumery, originally founded in1870 in Rio de Janeiro. With a belief that perfumery is an art of living, Granado has always been true to the unique mission of innovating with bold, tropical creations in carioca style that pays homage to the heritage, beauty, and olfactory memories of the rich nature of Brazil. Complimentary samples for all attendees and discover the newest launch, Suede! Premiere the new Spring gift sets, enjoy 15% off purchases and receive a GWP branded tote bag!
And then it's time for LUNCH!
1:30pm - 5:00pm: Prix Fixe Five Course Luncheon (glass of wine included!) at Little Italy favorite, La Mela!
Enjoy our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!), special guest presentations, premieres of new brands, the Sniffapalooza Marketplace, and plenty of samples to fill those legendary Sniffapalooza Gift Bags!
We're thrilled to announce these stellar guest presentations at our luncheon:
Aba Gyepi-Garbrah, Aromatherapist/holistic skincare formulator, Aba Love Apothecary
Dave Kern, Co-founder, American Perfumer
Nils Beeman, Trudon Parfums
J-Scent Parfums
Hez Binkowitz, Perfumer, Hez Parfums
David Ecker presenting luxury niche fragrance brands
And After Lunch....
5:00pm - 6:30pm: Open House multi-sensory experience at Harney & Sons Fine Teas! Stop in at this cult-favorite Soho Shop for a Tea Tasting and discover all the amazing scents and flavors. 20% discount on all retail purchases for Sniffapalooza!
5:00 – 6:30pm: Open house sniffing at Trudon! Meet the team at Trudon’s exquisite Soho home, and discover the full collection of extraordinary fragrances and lifestyle products from the oldest still-producing candle maker on the planet. Experience the new Figuerie Collection, and preview the newest launch, Carmen edp. Exclusive perks and incentives for Sniffapalooza!
5:00 - 6:30pm: Open House sniffing at Amouage! Explore Amouage's only free-standing shop in NYC, a new boutique that pays homage to Soho's rich industrial past and thriving artistic community. Indulge in sweet treats, experience the full collection, premiere the newest launch, and receive an exquisite gift with purchase!
The rate for Sniffapalooza Spring Fling is as follows:
Saturday, April 18th: $155.00 covers store events, luncheon, presentations, gift bags & assorted special perks!
We can only bring along SIXTY FIVE Sniffapalooza Friends to this incredible interactive event. If you would like to join in this amazing sensory odyssey, just click Register to sign up via Paypal, Venmo, or Credit Card.
Reservations will be taken on a first-come, first-served basis and this event will fill up very quickly, so please respond as soon as possible. You know how we hate for you to be disappointed!
Looking forward to spending a sensory-overloaded, totally indulgent day with you on Saturday, April 18th!
