You don't want to miss this.

Oct 04

Creating an Author Brand that Readers Will Love and Stores Will Buy

Oct 04, 2023 11:00am MT - Oct 04, 2023 12:00pm MT

One idea. One purpose. 20 + titles launched. 1.5 million books sold!

Join us for a transformative class led by independent publisher Cheryl Karpen, where you'll unlock the secrets to transforming everyday customers into enthusiastic brand advocates. In just one hour, Cheryl will empower you with invaluable insights.

In this dynamic workshop, we'll tap into the hidden potential of gift shops, franchises, and other independent retail spaces that are often overlooked by non-fiction authors and booksellers. Discover how to thrive in any shopping environment with effective marketing and merchandising strategies that can be tailored to any setting.

During this engaging session, we will delve into:

  • Crafting Your Unique Identity: Learn the art of creating a compelling book identity or author brand that captivates your audience.
  • Beyond Bookstore Placement: Explore techniques to secure prime placement for your work in a variety of retail outlets, extending your reach far beyond traditional bookstores.
  • Mastering Book Merchandising: Uncover the strategies to effectively merchandise your book or brand, ensuring it stands out in any retail setting.
  • Igniting Customer Conversations: Discover the secrets to not only attracting customers but also sparking conversations about your book. Turn readers into advocates who can't stop talking about your work.

Don't miss this opportunity to supercharge your marketing and merchandising skills. Join Cheryl Karpen and your fellow attendees in this enlightening class and take your authorship journey to new heights. Sign up today and be ready to make a lasting impact in the world of retail and publishing!


About Cheryl:

As the founder of Gently Spoken, an independent publishing house, and author of the popular Eat Your Peas Collection, Cheryl’s mission is to help others express love, hope, and encouragement. With more than 1.5 million books sold, Cheryl likes to say, “At Gently Spoken, we make it easy peasy to say, “I care.”

Virtual location

You will receive a confirmation email with a URL.