With the biggest sporting events in the world arriving in North America over the next several years, all eyes will be on the multi-billion dollar sports marketing and media industry – and the legal issues that will arise.
This discussion amongst experts will reflect on past deals and provide strategies necessary to get ahead in the sports marketing and media landscape. Topics will include sponsorship agreements and activations, event production, content production, associative and ambush marketing, rights licensing, and trademark protection and enforcement. |
