A session focused entirely on the organizational brand. How do we find out what our brand is now, what do we want the brand to be, and what are the key tools in making that happen?
Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organisations including the Bodleian Libraries and the British Library. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social
This project is funded under the provisions of the Library Cooperative Grant program awarded to the Northeast Florida Library Information Network (NEFLIN). Florida’s LCG program is administered by the Florida Department of State's Division of Library and Information Services.
