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May 01

Unveiling the Narrative: Elevating Your Brand through Strategic Storytelling

Join CAMA Manitoba for a dynamic one-day professional development event tailored specifically for agri-marketers seeking to reignite the power of strategic storytelling and branding. In an ever-evolving industry, the ability to craft compelling narratives and establish strong brand identities is critical to reaching your audiences. This event offers a unique opportunity to gain insights from leading industry brands, network with peers, and refine your storytelling skills to drive impactful brand strategies.

The Leaf
145 The Leaf Wy., Winnipeg, MB R3P 2N6
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May 01, 2024 08:00am CT - May 01, 2024 03:00pm CT

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CA$26.25 - CA$131.25


8:00 AM

Registration & Coffee

8:30 AM

Welcome & Event Overview

8:45 AM

Guest Speaker: Ellen Pruden, Cereals Canada

"What About Wheat? - The Toast of the Town!"

9:30 AM

Guest Speaker: Doug Darling, Trip Wire

"Strategic Storytelling – The Science of Story and how to use it."

10:30 AM

Nutrition Break

11:15 AM

Guest Speaker: Jenn Dyck, Hello Canola

"Driving with data: Bringing Canadians closer to Canola"

Additional Speakers: Katie Heydon and Brooklyn Lutz with FleishmanHillard HighRoad

12:00 PM


1:00 PM

Guest Speaker: Cleo Curtis, Brandish,

"Beyond the logo: Exploring the world of Brand Communications"

1:45 PM

Closing Remarks

2:00 PM

Biome/Leaf Tour (optional)


Ellen Pruden, Director of Communications, Cereals Canada

Ellen's enthusiasm for agriculture has her constantly sharing why her community should buy Canadian ingredients and support farmers. She was recognized by Dietitians of Canada as Honorary Recipient for her work that she does in creating learning opportunities for dietitians, and she has appeared on the Top 100 Most Fascinating Manitoban’s List for her work advocating for farmers, her love of fishing and cooking, and being an all-around great woman. Ellen graduated with a Bachelor of Education from the University of Winnipeg, and prior to joining Cereals Canada, Ellen worked in the canola industry as the director for Canola Eat Well.

Doug Darling, Founder and Executive Creative Director, Tripwire Media

Doug’s friends make fun of him for how much he talks about story – and he really doesn’t mind – because it’s true! As the founder of a video agency that specializes in storytelling, Tripwire Media Group, Doug has grown his skillset in the art and science of story and teaching others how to harness it’s useful power. From coaching classes of students across the world, to training companies on the Science of Storytelling, to embarking on a new journey in securing Legacy stories for those we love most – Doug truly has a passion for storytelling and what it can do for people and organizations. He can’t wait to help tell yours.

Jenn Dyck, Market Development Director, Hello Canola

Jenn has worked on behalf of farmers for over 20 years and is the Market Development Director for Manitoba Canola Growers Association and co-leads the National Canola Marketing Program, Hello Canola, a consumer campaign brand for Canadians, that is funded by Alberta Canola, SaskCanola and Manitoba Canola Growers. While living in a city, working for canola farmers allows Jennifer to stay connected to her Prairie roots and regularly learn first-hand from the farmers growing ingredients for our everyday lives. She takes pride in learning together and enjoys the complexity of working with multi-faceted stakeholders to accomplish a common goal.

Cleo Curtis, Director of Communications, Brandish

With nearly a decade of experience in the field of communications, Cloe has embarked on a journey characterized by diverse experiences and notable achievements. Since her arrival at Brandish in 2019, Cloe has been involved in a range of impactful projects. Her work has been featured in prominent publications such as Maclean's, Strategy Online, Adweek, CTV - Toronto, Winnipeg Free Press, and Best Health by Reader's Digest.

In essence, Cloe is driven by a passion for crafting compelling narratives, and she considers it a privilege to apply her expertise at Brandish, where she continues to share her knowledge and shape impactful stories.

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