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Feb 09

FEI February Chapter Meeting: Strategies to Drive Value Creation

Registration closes Friday, January 30th

You can now register your guests along with your primary registration! Confirmation will only be sent to the main registrant email address, so please forward any pertinent information to your guest.

Kasieta Center: Badger Prairie Needs Network
1200 E Verona Avenue, Verona, WI 53593
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Monday, February 9, 2026
11:00am - 01:00pm CT
 
Register

$0.00 - $30.00

Chapter Meeting Details
RSVP to the February Chapter Meeting

Event Registration closes Friday, January 30th



Presentation Overview: Planning with Purpose: Strategies to Drive Value Creation


We will discuss unit economics and the concept of cost to serve and its critical role in understanding product and customer profitability. Attendees will learn how to analyze cost drivers and profitability metrics to uncover hidden value within their organizations. The session will highlight practical approaches for segmenting customers and products, enabling more informed decision-making. Building on these insights, we will discuss frameworks for identifying and prioritizing value creation opportunities. We’ll conclude with actionable strategies for executing value creation initiatives to drive sustainable profitable growth.


CPE is available for FEI members. Upon arrival, please sign in AND out at the registration table


Meeting Agenda:

Open Networking: 11:00 am 

Lunch: 11:45 am

Presentation: 12:00 pm 

Adjourn: 1:00 pm


Guest Policy: 

Meeting registration is open to current FEI Madison Chapter Members and our local Strategic Partners.

Please review the below Guest Policy to see if you qualify to attend:


  • FEI Guest (Prospective Member): Free Registration

Outside guests are qualified financial leaders interested in potential FEI membership (click to view FEI membership criteria). Prospective members are allowed to attend two events prior to membership acceptance.


  • FEI Guest (Member Business Guest): Registration Price: $30.00

Paid registration only available for a co-worker of a current FEI Member. They do not need to meet membership requirements but should be employed by the same member company. Not applicable for Strategic Partners.
Click HERE to Register

Meet Your Featured Speakers

Kevin Medved, CPA

Managing Director at BDO

Kevin Medved, CPA | LinkedIn


Kevin is a distinguished director within BDO's Management Consulting team, where he spearheads the Cost-to-Serve and Profitability practice. With a robust expertise in manufacturing and distribution, professional services, and financial institutions, Kevin is a trusted advisor to executives seeking to drive strategic growth and profitability.


Leveraging a proven 80/20 framework, Kevin collaborates with leadership teams to craft and execute strategic plans that deliver tangible value. His approach is holistic, ensuring that strategies are not only aligned with the current business landscape but also poised to tackle future challenges. By focusing on sustainable growth, Kevin helps organizations uncover their most significant opportunities for increased profitability.

Ross Sheil, CPA

Managing Director at BDO

Ross Sheil | LinkedIn


Ross 15+ years of combined experience providing financial and operational solutions to clients across multiple manufacturing industry sectors. Ross has partnered with clients at various phases of growth and transition to provide financial reporting and technical accounting services, cost accounting, and operational guidance. Ross works closely with CEOs, BoD Committees and others to implement and improve inventory cost systems and better understand product profitability. 


Ross has spent his career in professional services and has held numerous interim leadership roles, most recently serving as CFO of a middle market manufacturing business. He has also supported interim and/or transitioning CFOs through carve outs, merger integrations, and business consolidations with Accounting and Finance department assessments, 100-day plans, as well as strategic issues related product line and customer profitability. 
Don't Forget to RSVP!

About The Kasieta Center

The Kasieta Center (pronounced “ka-shet-a”) is a gathering place for career training opportunities, community gatherings and fundraising events. It was funded with public and private money, including a $2 million grant from Dane County. The Kasieta Center is also home to Badger Prairie Needs Network's popular Community Meal which serves 200 meals on the first and third Saturday of each month. 



 Partnering with workforce development partners and other groups engaged in fighting poverty, the Kasieta Center provides a location for educational classes and job fairs. When not in use for these purposes, the space may be available for occasional use to business, non-profit and private groups for meetings and events
Learn More about The Badger Prairie Needs Network

Make an Impact: Donate to Their Mission

The pandemic was hard on families. Inflation is causing even more hardship especially with the significant changes to SNAP benefits. Many people facing food insecurity are forced to make tough choices between buying food and paying for rent, medication, or gas to drive to work. We serve anyone in Dane County needing food assistance. This year, we will provide food to feed an estimated 90,000 individuals. 

Scan the QR code to make a financial gift

Food Drive at the February Chapter Meeting


If you are able, please consider bringing non-perishable food to donate for their food pantry. Below is a list of their most needed items:

  • Canned tuna, salmon and chicken
  • Canned protein beans such as black, pinto, kidney
  • Canned fruit
  • Hamburger and Tuna Helper
  • Sugar (3-4 lb bags)
  • Flour (4-5 lb bags)
  • Snack or Breakfast Bars
  • Paper Grocery Bags
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FEI Madison | P.O. Box 620732 | Middleton, WI 53562 US

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