| 8:30 - 9:15 a.m. Registration / Breakfast 9:15 - 9:30 a.m. Welcome 9:30 - 11:30 a.m KEYNOTE: Embrace AI and Future-Proof Your Productivity, Krista Neher DESCRIPTION: AI is dramatically transforming performance in every industry. Studies show it can increase productivity (up to 60%!) and work quality. Think about it – using a tool like Google dramatically impacts the speed and quality of your work. AI is even more powerful. Using it effectively is the key to unlocking its value.
This session will show you exactly how to use AI and include live examples of what AI is accomplishing. We’ll also cover the risks (and ethics) associated with using AI in the workplace. Finally, you’ll create an AI plan for yourself or your organization to leverage these powerful tools strategically and thoughtfully. This practical and actionable session focuses on real, tangible uses for AI that can transform business results for everyone, from huge organizations to small rural businesses. We’ll cover:
- What generative AI is and how it works
- How AI is being used in marketing
- Introduction to prompt engineering to improve AI results
- The future of AI in marketing
- How to build an AI plan for yourself or your organization
- The risks and watch-outs in using AI
11:30 - 1:00 p.m. BREAK: Lunch, Retail Therapy 11:45 - 12:30 p.m. During Break, an optional Ticketed Trolley Tour of Jasper Departs from City Hall will end at the courthouse square 1:00 - 2:00 p.m. Plan Big, Prosper Bigger! Tripp Muldrow, Arnett Muldrow & Associates DESCRIPTION: Unleashing the potential of your community takes expert planning and dependable market data. 2:00 - 2:30 p.m. Thirty Minute Tactical: How to Build Collaboration and Engage Stakeholders, Mike Putman, Executive Director, Jasper Main Street DESCRIPTION: When community members, businesses, and public entities unite towards shared goals, you can create a dynamic atmosphere that breathes new life into your district. 2:30 - 2:45 p.m. BREAK 2:45 - 3:45 p.m. Panel-Lessons Learned: Communities In Crisis Situations, Tere Richardson, Executive Director, Athens Main Street, Shinora Redmond, Executive Director, Main Street Atmore, Jenny Stubbs, Former Executive Director, Dennis Fain, Wetumpka Main Street 3:45 - 4:30 p.m. The Big Picture of Main Street: Making a Difference! (While Maintaining Your Sanity?), Randy Wilson, Community Design Solutions DESCRIPTION: When executed effectively, Main Street becomes much more than just a project or program. As directors, volunteers, professionals, and practitioners implementing the Main Street approach, we have the incredible opportunity to create positive, lasting change in our communities for generations to come. However, there’s an important question to consider: Are we including everyone in our community in this process? How can we ensure that the hard work of Main Street gets accomplished while also taking care of everyone involved, so they can fully enjoy the results of their efforts? 5:30 - 7:00 p.m. [Ticketed Event] Downtown Jasper Stroll: Progressive Reception Stroll between three of our signature downtown venues: Warehouse 319, Los Reyes, and Tallulah Brewing Company. Each stop offers a taste of Jasper, with delicious bites, creative cocktails, and a warm welcome from the local businesses. |
