The Art of Event Planning

Unlock the secrets to successful event planning with this comprehensive, expert-led training from Andrea Mueller. Whether you're organizing a small community gathering or a large-scale signature event, this session provides the practical knowledge, proven strategies, and hands-on tools you need to confidently plan, promote, and execute impactful events from start to finish.

Participants will gain insight into every stage of the event planning process — from initial concept development and budgeting to marketing, sponsorship acquisition, and post-event follow-up. Andrea shares real-world experiences, best practices, and actionable tips that can immediately be implemented to elevate your next event.

Topics include:

• Budgeting
• Sponsorships
• Social media marketing
• Graphics and flyers
• Public relations (radio, TV, billboards)
• Committee and Board involvement
• Media (photography and video)
• Email marketing campaigns
• And more

This is an in-person workshop in Springfield.

About the Presenter

Andrea's experience in social media management and strategy started in 2013 when she was put in a new role overseeing driver recruitment advertising and marketing at the largest refrigerated trucking company in North America. Although she had zero experience with this responsibility other than personal use of social media, she quickly dove into research and learning mode, and she fell in love with the power and impact of social media.

Andrea handled the entire social media strategy, content creation, communication, and growth for over 6 years by herself. Due to the scale of the company and the potential opportunity of their social channels, she learned how to stay on top of ever-changing platforms and optimize her efforts. Thanks to this experience, she continued to expand her skill set, knowledge of platforms, and engagement strategies. Andera also focused on utilizing the organic (aka free) side of social to reduce advertising costs for the company and build continued traffic and interest in their corporate website. On the side, she has also helped a few clients elevate their social media and build content strategies for them in the Facebook, Instagram, and YouTube spaces.