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May 09

IPA Virtual Programming Session: Becoming A Trusted Advisor

Earning the trust of senior executives (and those that may be skeptical of PR) and persuading them to follow our counsel is essential to success as communication professionals. Join PRSA-LA’s Independent Practitioners Alliance group for a virtual programming session where you will learn frameworks and techniques from tenured PR professionals as they walk us through real-world examples—including best practices and common mistakes to avoid – on how to become a trusted advisor to your clients and internal teams.

Virtual location

You will receive a confirmation email with a URL.

May 09, 2024 12:00pm PT

$15.00 - $25.00

Meet our speakers:

Jennifer Berson

Jen Berson is a former civil litigator turned Founder of Jeneration PR and Jeneration Academy. As an award-winning PR agency owner and mentor, Jen champions the agency model for ambitious women seeking a satisfying, high-powered career that doesn’t require the sacrifice of personal & family time to make a powerful impact. She has helped thousands of international boutique digital agency owners quickly scale their businesses to six figures and beyond, and has been recognized by Inc. Magazine, Forbes, Apple, Entrepreneur and PR Week for her expertise in media relations and building a profitable agency.

Josh Reynolds

Josh Reynolds is a marketing consultant and executive coach who has advised high-growth companies globally for more than 15 years. In January 2017, he founded his own firm, Rob Roy Consulting, based on the belief that authentic purpose and personal conviction are the foundations of all persuasive communication. Josh coaches high-profile CEOs and senior executives on perfecting the corporate narrative and advises marketing and communications teams on becoming trusted advisors. He also frequently teaches on the topic of persuasive storytelling at the prestigious Stockholm School of Economics. Prior to Rob Roy, Josh has been a Gartner analyst, a WPP agency CEO, and a data science startup CMO.

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