| We're looking forward to packing away our parkas and turning our thoughts to blooming tulips, picnics in the park, and the most incredible sensory adventure known to humankind... Sniffapalooza Spring Fling 2025! Mark your calendars - this exclusive day of olfactive and flavor enlightenment will take place on Saturday, April 5th from 10:00am - 6:30pm in the downtown NYC adjoining neighborhoods of Nolita, Soho, and Little Italy. Come and celebrate the TWENTY-THIRD YEAR of our spectacular scent event! For those of you who are just joining the Sniffapalooza family, Sniffapalooza Spring Fling is an entire day crammed full of olfactory and multi-sensorial experiences. You'll come away with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet! THE SNIFFAPALOOZA SPRING FLING SCHEDULE
Visit the following stores at your leisure during the designated hours. Please support our participating retailers - they can't wait to greet you!
10:00am - 1:00pm: Open House sniffing at Malin + Goetz! Visit their newest boutique and experience the vast range of skin, hair, and body products, and those amazing single-note fine fragrances! Enjoy sips of morning coffee and juice, 15% discount on purchases, and a Special Promotion for Sniffapalooza! 10:00am - 1:00pm: Open House sniffing at ScentBar, in their first-ever East Coast location! Explore their extraordinary collection of the world's best independent, niche, artisanal, rare and hard-to-find fragrances and lifestyle items, and meet Fragrance Specialist and Store Manager Vijay Uttam. Exclusive surprises and a special GWP for Sniffapalooza! 11:00am - 1:00pm: Open House sniffing at Le Labo! Meet the Le Labo team, get a sneak sniff of their latest creations, check out the new candle collection, and have your purchases custom-labeled! Take home discovery samples from the classic fragrance range! 10:00am - 1:00pm: Open House sniffing at Korres! Be welcomed by the team at natural Greek beauty brand Korres' new innovative shop in Nolita, complete with an in-house Recycle Lab that gives old product containers new life! Producing skincare since 1996, this original seed-to-skin brand puts clean and natural ingredients at the forefront and sources them exclusively from Greece, supporting Greek farmers. 30% off all purchases just for Sniffapalooza! 10:00am - 1:00pm: Open House sniffing at The Naxos Apothecary! Meet the team at one of Nolita's newest gems, a luxury natural fragrance and personal care brand that evokes the history, culture, heritage and endemic flora of the Aegean island of Naxos. Combined with scientific expertise in phytotherapy, this sophisticated apothecary offers personalized herbal cosmetic remedies as well as soulful storytelling through fragrances and candles. 30% off all purchases just for Sniffapalooza!
NEW! 10:00am - 1:00pm: Open House sniffing at Commodity! Meet Bryson and the team at the only place in the world to fully immerse yourself in the Commodity brand and experience their innovative 'Scent Space' blends, explore the Archives Fragrances from the Editions Collection, and get a first peek at the new Luxe Candles range. Special GWPs with purchases over $75!
11:00am - 1:00pm: Open House sniffing at Olfactory NYC! Meet JJ and the team and discover Olfactory NYC, an evolution in modern fragrance! The scents are created by the world's top perfumers using the highest quality ingredients found in the finest luxury brands, but at a fraction of the cost. With guided customization and personalization, each scent is bottled on site, delivering a freshly made creation every time. Enjoy a special gift with purchases over $50! 10:00am - 1:00pm: Open House sniffing at Mizensir! Meet Jen and the team at this extraordinary boutique that showcases the beautiful creations of Master Perfumer Alberto Morillas. Savor bubbly refreshments, experience the extensive full line of exquisite fragrances and candles, and take home samples. Special GWP for Sniffapalooza! 10:00am - 1:00pm: Open House sniffing at D.S. & Durga! Meet the team as they take us on a sensory tour of this much-lauded niche brand's Manhattan retail shop! Explore the full collection, including perfumer/founder David Moltz's creations that pair with his original music! Special presentation of the newest launches, unique GWPs, samples, and other pleasures!
NEW! 10:00am - 1:00pm: Open House sniffing at Granado! Discover the new Soho outpost of Brazil's oldest perfumery, originally founded in 1870 in Rio de Janeiro. With a belief that perfumery is an art of living, Granado has always been true to its unique mission of innovating with bold, tropical creations in carioca style that pays homage to the heritage, beauty, and olfactory memories of the rich nature of Brazil. Special GWPs and surprises for Sniffapalooza! And then it's time for LUNCH! 1:30pm - 5:00pm: Prix Fixe Five Course Luncheon (glass of wine and cappuccino included!) at Little Italy favorite, La Mela! Enjoy our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!) with Special Guest presentations, premieres of new brands, the Sniffapalooza Marketplace, and plenty of samples to fill those legendary Sniffapalooza Gift Bags! We're thrilled to announce these stellar guest presentations at our luncheon: · Stephen Dirkes, Perfumer, Scents of Grenada 10, Grenada, West Indies · Alexis Wintrob, Author of Za Za's Scent-Sational Super Power · Hez & Devorah Binkowitz, Founders, Hez Parfums · Gustavo Romero, Perfumer/Founder of Fragrance Alliance Network . Kim Van Dang, Co-founder, Van Dang Fragrances · Nadia Kadri, Founder of Perfumeverse NYC · Karen Dubin presenting Essential Parfums . Nate Jenkins, Founder, NJJ Fragrances . Nils Beeman, President North America, Trudon · David Ecker presenting fragrances from Clive Christian and The Harmonist And After Lunch.... 5:00pm - 6:30pm: Open House multi-sensory experience at Harney & Sons Fine Teas! Stop in at this cult-favorite Soho Shop for a Tea Tasting and discover all the amazing scents and flavors. 20% discount on all sales for Sniffapalooza!
NEW! 5:00 - 6;30pm: Open house sniffing at Amouage Le Petite Boutique! Explore Amouage's only free-standing shop in NYC, a new boutique that pays homage to Soho's rich industrial past and thriving artistic community. Sample new Guidance EDP, Guidance 46 Exceptional Extrait, Purpose EDP, and Purpose 50 Exceptional Extrait, and learn the difference between EDP and Exceptional Extrait. Indulge in Rose Iced Coffee, and receive a Complementary Deluxe Mini with any purchase! 5:00 – 6:30pm: Open house sniffing at Trudon! Meet Nils Beeman and the team at Trudon’s exquisite new Soho home, and discover the full collection of extraordinary fragrances and lifestyle products from the oldest still-producing candlemaker on the planet. Experience the latest launch and new collections. 15% discount on all sales for Sniffapalooza! The rate for Sniffapalooza Spring Fling is as follows: EARLY BIRDS! REGISTER BY MARCH 20th AND SAVE $10.00! Saturday, April 5th: $140.00 ($150.00 on March 21st) covers store events, luncheon, presentations, gift bags & assorted special perks! We can only bring along SIXTY FIVE Sniffapalooza Friends to this incredible interactive event and just a few spaces remain. If you would like to join in this amazing sensory odyssey, just click Register to sign up via Paypal, Venmo, or Credit Card. Reservations will be taken on a first-come, first-served basis and this event will fill up very quickly, so please respond as soon as possible. You know how we hate for you to be disappointed! Looking forward to spending a sensory-overloaded, totally indulgent day with you on Saturday, April 5th! Viva La Sniffa, Baby! Love, TEAM KAREN Karen Dubin - Founder/CEO Karen Adams - COO |
