Midwest Wedding & Event PRO Summit

Where Wedding & Event Professionals Come to Grow

The Midwest Wedding & Event PRO Summit is the premier educational and networking event for wedding and event professionals ready to elevate their businesses.

Join industry leaders, innovators, and top-performing professionals from across the Midwest and beyond for a powerful day of learning, inspiration, and meaningful connections. Discover proven strategies for marketing, sales, business growth, operations, client experience, and profitability—all designed to help you work smarter and achieve greater success. Whether you're a venue, planner, photographer, DJ, florist, caterer, rental company, or event professional, you'll leave with practical ideas you can implement immediately.

The wedding industry is changing rapidly. Couples are finding vendors differently. Marketing is changing. Artificial Intelligence is transforming the way businesses operate. Competition is increasing. The businesses that learn to adapt, market smarter, improve efficiency, and protect profitability will have a tremendous advantage.



Keynote Speaker: Alan Berg, CSP, FPSA

Learn from one of the most respected voices in the wedding industry. Alan Berg is the former VP of Sales at The Knot, author of 15 books, host of the popular Wedding Business Solutions podcast, and one of only 46 Global Speaking Fellows in the world.

Known for his practical, no-nonsense approach, Alan helps wedding professionals improve sales conversations, increase response rates, convert more inquiries into bookings, and stand out in a competitive marketplace.

If you've ever wondered why prospects ghost you, why competitors win on price, or how to book more business, Alan delivers answers you can put into action immediately.

What You'll Experience

Learn

Main Stage Presentations

Educational Breakout Sessions

Marketing & Sales Strategies

Business Management & Operations

Emerging Industry Trends

Practical Tools You Can Use Right Away

Connect

Network with hundreds of wedding and event professionals

Build valuable industry relationships

Exchange ideas with peers and experts

Discover new products, services, and resources

Grow

Improve profitability and efficiency

Strengthen your brand positioning

Generate new opportunities

Create an actionable plan for future success

Every session is designed to move your business forward—no fluff, no filler.



Registration Options - General Admission

Early Bird: $125 | Standard: $150

Includes:

Full-Day Main Stage Sessions

Educational Breakout Sessions

Exhibitor Marketplace Access

Networking Opportunities

Summit Swag Bag

VIP Experience

Early Bird: $160 | Standard: $195

Includes Everything in General Admission, plus:

VIP Networking Breakfast

Early Access to Exhibitor Marketplace

Priority Main Stage Seating

Exclusive VIP Giveaways & Perks

🎤 Incredible Speakers & Breakout Sessions

We’ve assembled an outstanding lineup of industry leaders, including:

Alan Berg – Former VP of Sales at The Knot

• I Won’t Replace You, but Someone Using AI Might

• You Don’t Need More Leads, You Need Better Follow-Up

Tom Chelednik – The Knot – Wedding Trends 2027

Liz Pulliam & Skip Wolfe – Empower Your AI – AI & business systems

Marc McIntosh – What Happens Between the Click and the Inquiry

Heidi Thompson – Evolve Your Wedding Business – Stop Doing It All. Start Running Your Business Like a CEO.

Mark Chapman – The I Do Society – Paid Advertising That Actually Works

🛍️ PLUS — An Expo Marketplace!

LUNCH is included!  

Continue the Learning

(HIGHLY RECOMMEND - Optional Add On Experience)

Special Post-Summit Masterclass with Alan Berg

Wednesday, March 3, 2027



AI for Wedding & Event Pros

Bring Your Laptop and Put AI to Work in Your Business

Take your Summit experience to the next level with an

intensive 2.5-hour hands-on workshop designed specifically for

wedding and event professionals.

Learn how to:

Create content and marketing materials faster

Improve client communication with AI

Automate repetitive tasks

Build prompts that generate better results

Implement practical AI tools immediately

Masterclass Registration

Early Bird: $399 | Standard: $475

SIGN UP when you register for the SUMMIT.

Seating is limited to ensure a highly interactive experience.

Invest One Day. Transform Your Business.

Join the Midwest Wedding & Event PRO Summit and gain the knowledge, connections, and

inspiration needed to scale smarter, lead better, and build a business that lasts.



For the complete schedule and event updates, visit MidwestWeddingandEventProSummit.com.