The POI 2026 Benchmarking Surveys

Understand how your organization compares with industry peers and gain valuable insights to strengthen commercial performance.

POI’s annual industry surveys gather insights from Consumer Goods manufacturers on their strategies, challenges, capabilities, and technology investments. Your participation helps inform POI’s State of the Industry Report, delivering industry benchmarks, emerging trends, and actionable insights to support smarter business decisions.

Complete the survey most relevant to your role and share the other with your cross-functional colleagues to help ensure your organization is represented across both areas of research.

RGM Survey

Take the RGM Survey

What roles should participate: Revenue Growth Management, Pricing, Promotion & Trade Strategy, Sales & Commercial Excellence, Finance & Revenue Planning, Category Management & Shopper Insights, Advanced Analytics & Data Strategy

How does this benefit your organization?

Gain industry insights to benchmark your RGM capabilities, evaluate pricing and promotional effectiveness, identify opportunities to protect margins, and strengthen revenue growth strategies. Use the findings to inform investment decisions, prioritize capabilities, and advance your organization's RGM roadmap.

TPMx Survey

Take the TPMx Survey

What roles should participate: Trade Promotion Management & Optimization, Sales Operations & Trade Planning, Retail Execution & Customer Development, Commercial Finance & Trade Investment, IT, Digital Transformation & Technology, Data Analytics & Business Intelligence, Supply Chain & Demand Planning

How does this benefit your organization?
Gain industry insights to benchmark your trade promotion capabilities, identify gaps in planning and execution, and evaluate opportunities to improve trade investment ROI. Use the findings to guide technology investments, strengthen forecasting and analytics, and improve alignment across commercial functions.

"We have used the POI State of the Industry not just to benchmark, but also to help prioritize our efforts. It has also served as a useful way to reinforce our choices with key stakeholders across our organization and support key asks with the right industry-wide data."

- Colin McQuay, Senior Director, Head of Strategic Revenue Management at Nestlé

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