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Get the

Website Planning Workbook



Your website should do more than look good. It should help the right customer understand what you do, find the information they need, and know what to do next.




This free workbook helps you think through the structure of your website before you start changing pages, rewriting copy, or worrying about design.


Inside, you’ll work through:

  • What job your website needs to do
  • Your primary website goal
  • What your home page needs to communicate
  • How to plan your service or product pages
  • What proof and trust-builders to include
  • Questions and objections your website should answer
  • Navigation and usability
  • Content, photos, and other assets you’ll need
  • Your top website priorities and next steps


Whether you’re planning a new website or trying to improve the one you already have, this workbook will help you get clear on what belongs there — and why.



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