This Snapshot is part of a series of reports and points of view on categories and subjects where we have significant experience and interest. The Snapshots are designed to be quick overviews for our clients

and our staff. The content is curated from various sources, including data sources to which

we subscribe. We update the reports regularly to stay current and react to changing environments and conditions. We hope you find this a quick but informative discussion of how brand purpose may be impacted in 2023.