Frisco Center for the Arts

Planning Project 2023 - 2025

About the project

Project vision



The Frisco Center for the Arts (FCFA) is envisioned as a center for visual and performing arts that will offer arts, entertainment, and educational experiences. The facility would offer state-of-the-art spaces for both large-scale productions and smaller-scale performances, visual arts exhibitions, and will ensure accessibility for local and regional artists, Frisco residents, and visitors alike.

Project hotline

For questions or comments about the project, please contact the project team at FriscoCenter@TheatreProjects.com or call 945-205-0766.

You can also join our email list by entering your contact information here:

Phase 2 Project Team

In fall 2024 City of Frisco City Council authorized a 10-month continued project planning process (Phase 2), led by Theatre Projects in collaboration with Turner & Townsend Heery. 

The project team includes:

Project management: Theatre Projects and Turner & Townsend Heery LLC

Research & development: Keen Independent Research, Theatre Projects

Theatre planning: Theatre Projects

Site analysis: Turner & Townsend Heery LLC, Theatre Projects

Costing: Cost+Plus

Additional information about the project team can be found below.

Project documents

The documents below provide educational information regarding the project planning process to date:



Recent updates

April 2025

• A formalized LOI between City of Frisco and Frisco Live was authorized by City Council on April 1, 2025. The LOI terms include an operator-at-risk model, following City supported operational start-up funding, and a Frisco Live capital contribution of $4M.
• On Monday, April 7 Frisco City Council conducted a public hearing regarding the May 3, 2025, election authorizing the Frisco Economic Development Corporation to use proceeds of its sales and use tax for projects related to the proposed Center for the Arts development project. A video recording of the public hearing is available on the city's website.
• An in-person open house session for the public was hosted at Frisco Public Library on Monday April 14.
• The City of Frisco hosted a Town Hall meeting focused on both the twelve charter amendments and the proposed FCFA in City Council Chambers at the George A. Purefoy Municipal Center on Monday April 21. A video recording of the town hall is available on the city's website.

Phase 2 dependencies

Future site

The proposed Frisco Center for the Arts is located in North Texas along US 380 and the Dallas North Tollway. The site is within the shared boundaries of the City of Frisco and Prosper ISD, on Economic Development Corporation-owned land.  

Project History

• Summer 2023: Theatre Projects in collaboration with Keen Independent Research concluded a feasibility study that explored the current and future arts and entertainment market in Frisco and the greater Dallas-Fort Worth area and outlined suggested business planning and concept development for the potential arts and entertainment center. The 2023 Frisco Center for the Arts Business Plan is available here.

• Fall 2023: The City of Frisco City Council approved an 18-month project planning process, led by Theatre Projects in collaboration with Keen Independent Research. The goal of this phase of analysis was to provide the City of Frisco with a clear understanding of the size, cost, scale, and impact of a potential arts and entertainment center in the city. Key activities of this phase included tours of facilities across the country, development and analysis of a club model, concept design, community engagement, site analysis, and project costing.

• Winter 2024: Members of the project team presented round one of the concept design for the potential new Frisco Center for the Arts. The presentation is available on the city’s website.

• Spring 2024: The project team conducted additional community engagement for the proposed center for the arts in Frisco to gather community input about elements of the prospective new center for the arts, including site, size, operations, and access. Activities included: 
• An interactive survey to share design concepts and solicit written feedback from the public
• Open house sessions for local arts organizations to provide feedback on the overall design concept and the facility program
• Listening sessions for the general public to provide feedback

• Summer 2024: Members of the project team presented a project update to City of Frisco City Council on June 25 to share initial findings from community engagement and developments with potential partners. The presentation is available on the city’s website. City Council provided direction regarding an evolution of the concept for the arts complex. Theatre Projects and Keen Independent continued community engagement activities with local arts organizations and community members. An interactive survey was conducted in July 2024 to solicit potential utilization from future users.



• September 2024: Theatre Projects and Keen Independent Research presented the findings of Phase 1 to City Council on September 17th. A video recording of the presentation is available on the city’s website.

Phase 2 monthly updates

• September 2024: City of Frisco City Council authorized a 10-month continued project planning process (Phase 2), led by Theatre Projects in collaboration with Turner & Townsend Heery.

• October 2024: The City of Frisco announced plans to partner with the Prosper Independent School District (PISD) on a proposed Frisco Center for the Arts (FCFA) and collaborate with Broadway Across America / Broadway Dallas to create a ‘Broadway Frisco’ series to reside in the facility. The City Manager’s Office provided additional information via a press release and FAQ. 

• November and December 2024: City Council approved a contract with Pelli Clarke & Partners to join the FCFA planning team as the design architect. The team from Pelli focused on refinement of the facility concept design, including development of exterior renderings, site layout, club level experience, and more. 

• January 2025: The project team provided a public update regarding the planning process and current project dependencies at City Council’s Winter Work session on Friday, January 31st and at public meeting on February 4th. The public was invited to participate in a meet and greet with members of the architectural concept design team during two sessions on Thursday, January 30th and Friday, January 31st. 



• February 2025: A remote engagement session for the public was hosted via ZOOM on Thursday, February 6.

• March 2025: In-person open house sessions for the public were hosted at Frisco Public Library on Monday, March 10 and Tuesday, March 11.

About the project team

This project is led by Theatre Projects under the direction of the Frisco City Council and the Frisco City Manager's Office.

Theatre Projects is a globally recognized planning and design firm focusing on the full life cycle of arts, culture, and entertainment projects including feasibility, concept, design, programming, and operations. We integrate our work to support and create gathering spaces that are feasible, sustainable, and fit for purpose—today and into the future.



Turner & Townsend Heery LLC is a full-service project and program management firm with offices in Dallas, TX. It specializes in project and program management for public sector organizations, with industry-leading experts in K-12 education, higher education, cultural, healthcare, justice, sports, aviation, and government facilities.

Keen Independent Research is a national research firm with expertise in arts and culture. Keen Independent provides economic, financial, and market research and focuses on finding the human stories behind the numbers.

Cost+Plus is a professional firm dedicated to providing Project and cost management services for new and renovation cultural facility projects worldwide.

Pelli Clarke & Partners designs buildings and spaces that inspire and transform communities worldwide. Transformative architecture is born from deep engagement with the unique circumstances of purpose and place. Pelli works side-by-side with their clients to create buildings and spaces that embody their core values and expand possibilities.

Akustiks is a team of talented and successful acoustical professionals who have played central roles in the most striking acoustic design successes of recent years. Attention to detail and a flair for innovative thinking characterize the work of the Akustiks team.