Nearly two years into the COVID-19 pandemic, communities across the U.S. and around the globe continue to face uphill battles. Among these challenges are high hospitalization rates among unvaccinated adults and pregnant women, increasing rates of COVID-19 cases and hospitalizations among youth3, continued vaccine hesitancy, misinformation and disinformation, and unemployment rates exceeding the pre-COVID era. While 78% of the eligible U.S. population has received at least one dose of the COVID-19 vaccine5, only 41% of Latino/Latinx individuals have been fully vaccinated6. In an attempt to achieve vaccine equity, major public health institutions including Centers for Disease Control (CDC) are allocating resources to mitigate the disproportionate impact of this global pandemic across communities of color.
PROCEED, Inc., NCTSTA is one of three organizations nationally, to be commissioned by the CDC to address COVID-19 among racial/ethnic minorities. PODER en SALUD (Power in Health), PROCEED’s national program, aims to increase the capacity of Latino/Latinx communities at high risk for COVID-19, to effectively respond to the pandemic through the engagement of trusted community-based organizations, tailored communications, and the mobilization of Promotores, trained to deliver COVID-19 vaccination and prevention messages, as well as other community mitigation strategies.
In its inaugural year, PODER en SALUD comprised a national coalition of twenty-one organizations across the U.S. working collaboratively to reach unique Latino/Latinx communities in key states: California, Florida, Arizona, Kansas, Missouri, Rhode Island, Illinois, New York City, and Oregon.
With the world still in the throes of the pandemic, PROCEED Inc., NCTSTA is launching year two of PODER en SALUD with greater expansion and reach. National Core Partners include: Farmworker Justice, National Youth Leadership Council, El Centro, Migrant Health Center, Progreso Latino, Access to Racial and Cultural Health Institute (ARCH), Latino Commission on AIDS, and Puerto Rico Community Network for Clinical Services, Research, and Health advancement (PR CONCRA). Collectively, these Partners will reach Latino/Latinx subgroups in Florida, Arizona, Texas, Georgia, Oregon, California, Kansas, Rhode Island, New York, New Jersey, U.S. Virgin Islands, and Puerto Rico. The Latino/Latinx communities of focus will include K-12 youth and young adults, religious leaders, faith-based institutions, farmworkers, cattle workers, migrant workers, individuals with disabilities, families living in poverty, individuals undocumented, adults with underlying chronic conditions, and other Latino/Latinx segments across the acculturation spectrum.