AFP Sierra Chapter is thrilled to welcome Eric Frans, CFRE, a North American-wide sought-after fundraising strategist known for his work in Neurophilanthropy™ — and a featured speaker at AFP ICON and AFP LEAD, two of the biggest fundraising conferences in the world.
This year’s Spring Training is a full-day, immersive learning experience designed to help fundraising professionals and leadership teams move beyond transactional tactics and into identity-driven, trust-based philanthropy. From emerging professionals to seasoned leaders, if you’ve been craving deeper insight, fresh strategy, and a transformational shift in how you approach your work, this is the event you don’t want to miss.
Spring Training 2026 Schedule
8:00 – 9:00 AM ☕ Check-In & Networking Kick off the morning with coffee, continental breakfast, and casual conversation—connect with peers, meet new faces, and get settled before workshop begin.
9:00 – 12:00 PM -Morning Workshop: Identity-Based Fundraising Start the day with an engaging, hands-on workshop that shifts fundraising from transactional tactics to identity-driven, trust-based engagement. Learn how donor identity shapes giving behavior, how to listen for values beneath the surface, and how to frame invitations that align with what matters most to your donors. Expect practical tools, real-world examples, and guided reflection- plus a set of tangible, actionable next steps so you can bring these insights straight back to your organization with confidence.
12:00 – 1:30 PM -Keynote Lunch: The Neurophilanthropy Advantage™ This keynote reveals the organizational psychology behind donor decisions, unpacking why trust erodes, how internal systems impact generosity, and what leaders can do to create a stable environment for giving.
1:30 – 3:00 PM - Afternoon Follow-Up Workshop Building on the morning’s learning, this session introduces The Neurophilanthropic Trust Map™ to help leaders and fundraisers translate donor psychology insights into organizational clarity and practical next steps. |
