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As the nation approaches the 60th anniversary of the Civil Rights Act passed on July 2, 1964, The Paramount Theater of Charlottesville invites area artists of all disciplines to submit proposals to activate a local remnant of the South’s segregation laws, The Paramount’s Third Street Box Office. Area artists are invited to submit proposals for temporary exhibitions that address the history of segregation and civil rights.

Proposals are due by May 1, 2024

Strong proposals present a compelling and thoughtful reflection about the history of segregation in the United States and/or offer an artistic perspective on the civil rights struggle of the past 60 years.

How might you confront this history? What might it look like to honor the legacy of the Black leaders, artists, and community members who were once required to use this entrance to the theater? What possibility does this space hold for truth-telling? For reimagining?

Three (3) selected artists will receive an honorarium of $2,500 each to present an original work on the site of The Paramount Theater’s Third Street Box Office. Spaces available for installation include the interior/exterior of the Third Street Box Office and adjacent brick wall siding. Selected projects will be on display for three (3) weeks. Artists are responsible for installing and removing their work. 

The Third Street Box Office at The Paramount Project is supported by a grant from The League of Historic American Theaters (LHAT) DEIB Initiative with the stated goals of sharing our historic, exterior space with community artists to extend our mission; igniting dialogue and fostering conversation; drawing attention to artists in our local community; and driving visitors to the Downtown Mall in Charlottesville.

New City Arts is providing consulting support for The Third Street Box Office at The Paramount Project.


This call is open to artists living in the Charlottesville area. 

Artists of all ages working in any media may apply. 

Selected Artists Receive

An honorarium of $2,500 per project to be used any way the artist sees fit.

Limited production and technical support. Artists are ultimately responsible for acquiring the materials and equipment necessary for completion of their project.

The opportunity to deliver prepared remarks and introduce their project at its opening.

Review Process and Selection Criteria

Completed online applications must be received by Wednesday, May 1 at 11:59PM and will be reviewed by a panel made up of community members and Paramount associates.

Following the panel review, project finalists will be contacted individually to discuss their proposals before determining the three (3) selected artists.  

Artist Guidelines

Artists are responsible for the installation and removal of artwork before and after display.

All projects must be installed in a safe manner, and abide by all laws and safety standards, to be assessed and evaluated in consultation with The Paramount Theater and The City of Charlottesville. 

As most of the exhibition space is exterior, public, and accessible 24/7, artists should consider summer weather (rain, heat, humidity, etc.) as part of their proposal. 

Artists grant permission to The Paramount Theater to images of selected entries for project preservation, publicity, and education. Please include photo credit where it differs from the artist's name.

Work that seeks to discriminate on the basis of color, race, religion, gender, national origin, age, sexual orientation, disability, or any other reason will not be considered. 



March 27, 2024 Open call begins

May 1, 2024 Open call closes

May 10, 2024 Finalists are contacted

May 20, 2024 Three (3) artists are selected


June 25, 2024 Begin installation

July 2, 2024 Opens to the public

July 23-24, 2024 Closes and is removed by artist


July 25, 2024 Begin installation

July 30, 2024 Opens to the public

August 20-21, 2024 Closes and is removed by artist


August 22, 2024 Begin installation

August 27, 2024 Opens to the public

September 17-18, 2024 Closes and is removed by artist


The Third Street Box Office at The Paramount Project

1964 3rd St Box Office

The Paramount Theater in Charlottesville first opened in 1931, bringing a grand movie palace to a small college town of 15,000 residents during a rising time in the early history of motion pictures.

The Theater opened as a segregated building that required Black patrons to use a separate entrance on Third Street. Only balcony seating was available to Black patrons, and access to concessions and restrooms was separate from white patrons who entered the building with greater ease and comfort from Main Street. 

Artists are invited to visit The Paramount’s Third Street Box Office at their convenience or contact us to arrange a closer look. Please visit theparamount.net for location and contact information, plus more information about the Theater's history. 

The Paramount Theater of Charlottesville acknowledges that this practice and the laws of segregation are a scar on its history and on the history of the United States. However painful, these memories cannot be erased, and today’s citizens must live with this shameful inheritance.

Proposals are due by May 1, 2024

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