North Road Communications (NRC) is Marist University’s pre-professional, student-run integrated marketing communications firm, providing pro-bono multimedia services to local, community-based clients across the U.S. and beyond. NRC is committed to giving students meaningful, hands-on experience that prepares them for professional success. Today, the firm proudly supports 140 members and 23 clients.

The Sports Bra Project has been working with North Road Communications since 2021. As one of the firm’s longest standing clients, The Sports Bra Project is home to NRC’s largest student team of six*. Together, student Account Executives and Assistant Account Executives work to raise funds and awareness for the cause, contribute to social media content and campaigns, and facilitate cross-departmental sports bra drives with campus teams and organizations.

*Carly Lefkowitz not pictured

Check out our portfolio!

The Sports Bra Project x Marist Dance Ensemble

The North Road Communications team most recently hosted a sports bra drive at the Marist Dance Ensemble Showcase in April 2026. Check out some highlights below!

They raised $280 and collected 14 sports bras to be donated over the course of the two day showcase.

Created by Caitlin Mayo, the promotional videos ahead of the drive garnered over 16,500 views and increased our social media reach by 191%.

“Serving as Co-Account Executive for The Sports Bra Project has been an incredibly rewarding experience. Not only have I learned leadership and time management skills, I have also learned what makes non-profit work so meaningful. Cultivating relationships with the Marist Athletics community and Sarah at The Sports Bra Project has given me insight into my future career options in non-profit public relations, marketing, and sports.”

Stephanie Moyle, Senior, North Road Communications

Co-Account Executive

“North Road Communications is the perfect complement to my education at Marist. Working with The Sports Bra Project has allowed me to put everything I learn in class as a communication student into practice and I get to help a great cause at the same time!”

Caitlin Mayo, Junior, North Road Communications

Assistant Account Executive

Education, awareness, and access are at cornerstone of our mission.

The North Road Communications team conducted various social media campaigns to highlight change-makers in women’s sports and the impact a proper-fitting sports bra has on body confidence.

The Sports Bra Project x Marist Men’s & Women’s Basketball

The North Road Communications team broke a Marist sports bra drive record, raising $460, collecting 13 sports bras, increasing online reach by 152%, and even securing a feature on the ESPN+ sports broadcast.

Check out this recap video from the event!

Former Co-Account Executive Julia Tartaglia speaks to Marist’s on-air talent Will Rosen on ESPN+ about The Sports Bra Project’s mission.

The Sports Bra Project x Special Olympics

The North Road Communications team participated in Marist University's Special Olympics Event, educating athletes on the importance of a proper fitting sports bra and distributing user-friendly sports bras to female athletes.

“Serving as Co-Account Executive for The Sports Bra Project this past semester has been an incredible opportunity. Having the ability to combine my involvement in Marist's Athletic Department with The Sports Bra Project has been extremely meaningful and I am extremely honored to have been part of the team."

Faye Stratton, Senior, North Road Communications

Co-Account Executive

"I’ve really enjoyed working with The Sports Bra Project this semester. It’s been exciting collaborating on projects that directly support women and girls in sports and have real community impact. NRC has already helped me grow professionally and personally, by providing me with experience in teamwork, creativity, and client-based communication in such a supportive and welcoming environment.”

Hannah LaCava, Sophomore, North Road Communications

Assistant Account Executive

End-of-Semester Showcase

North Road Communications supports its students and clients every semester by hosting an End-of-Semester Showcase, where clients and faculty are invited to see the impact of the student-run firm on the local community.

The Sports Bra Project's Mission to Highlight the Unsung MVP of Women's Sports

Center Field, Marist University’s online sports publication, credits North Road Communications with The Sports Bra Project’s strong presence on campus and relationship with the Marist Athletic Department.

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A SPORTS BRA IS EQUIPMENT

The Sports Bra Project (TSBP) is a 501(c)(3) nonprofit committed to supporting access and athletes in all sports around the world.

369 Main Street, #1082

Beacon, NY, 12508

TheSportsBraProject.org

info@TheSportsBraProject.org

The Sports Bra Project | 369 Main Street Box 1082 | Beacon, NY 12508 US

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