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IT'S A PR THING PODCAST

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Transform Your PR Function: 10 Strategies 


Whether you’re coaching a team, auditing your own efforts, or advising leadership, this resource leads you to 10 fully free episodes from IT’S A PR THING that can change the game in how you manage your PR function. Download the episode guide and shift your team from tactical execution to relationship-driven impact.

8 Steps to Measure Customer Effort


This free guide walks you through the eight steps for implementing Customer Effort Scoring inside any organization. CES reveals the friction points and operational barriers that quietly drain relationship capital and weaken trust when they go unaddressed. Inside, you’ll find clear instructions, sample questions, response scales, and guidance for interpreting and acting on your results. Download it to reduce unnecessary effort, protect the relationships your organization depends on, and create a more respectful, reliable experience for the people you serve.

Episode 49 - Study/Research Resources

For links to the studies and information on the psychological drivers cited in Brand Backlash: The Cost of Content Overload (Episode 49) please use the button below to access to this free resource.