A - Why PPC Web Marketing is BEST for your business

1. PPC (Pay-Per-Click) is the surest way to get your message on the first page of web searches where it will be seen and acted upon most often. The act of searching confirms the searchers' interest in particular services. A message offering those services appears instantly. The combination of an instant message timed with the prospect's interest are the most desirable incentive from a sales perspective.

2. PPC gets results immediately instead of waiting 4 to 6 Months as required for results with SEO (Search Engine Optimization). With PPC it’s possible to alter messages at any time to improve the return on investment.

3. With PPC marketing it’s possible to track search terms learning which ads attract visitors remaining longest on a site leading to the most phone calls.

B - The Process

HOW WE GET YOU LEADS:

1. We identify the audience and the procedure(s) you want to attract using the following:

A.    Google Ads

B.    Facebook Ads

C.     YouTube

2. We create a web message or landing page for each marketing campaign you want to run. Each is culled from over 155,000 dental ads reviewed by our team for success.

3. We train your front desk to be prepared to answer and convert calls, with techniques

developed from over 800,000 calls we have listened to and scored.

4. We built a collection of effective landing pages optimized from over 15 million

patient visits to generate a phone call to the dentist’s office.

C - HOW WE HELP YOU TRACK LEADS:

We set up call tracking phone numbers which tell us which ad they came from. Our system then feeds those recorded calls from prospects into a proprietary lead management platform named LeadHub.

1.    When a call from an ad is answered your team can hear a whisper before a call starts stating: “New lead” from a specific active ad.

2.    In addition to automatically populating LeadHub, the office receives a notification that a call was received from an ad.

3.    Your account manager trains your team on how to access and best use LeadHub.

4.    Our professional team of call scorers listens to and scores the recorded calls to produce a report including:

a.   Cost Per Lead

b.   Number of appointments booked (Including name and procedures)

c.   Number of calls answered but not booked

d.   Number of missed calls with time/day stamps

e.    Assessment of team performance

D - HOW WE HELP YOU MANAGE LEADS AND MEASURE ROI:

Having worked with 1500 practices, we have learned that the average practice wastes 70% of its leads. Having a proven sales system your team can dramatically impact the ROI of your marketing and is often sold as a very expensive separate element. Our Lead Management System, Lead-Hub comes with every marketing campaign as part of your package.

1. LeadHub is set up for texting or emailing incoming patients.

2. Our auto-text feature can be set up to instantly. SMS text any person who calls or

emails the office, offering instantaneous replies, in the manner patients prefer.

3. Templates can be pre-written so sending a message can take seconds and add quality to the message.

4. LeadHub tracks response time to leads. This system Identifies how quickly your team responded to incoming requests...the probability of booking a lead increases 100-fold if contacted within 5 minutes.

5. Lead Hub tracks the number of attempted touches. By creating text and email templates, and a note section for calls. A proper follow-up sequence can be established to ensure your team has followed up sufficiently to ensure optimal results. Studies show the average inquiry needs to be contacted around 7 times to convert.

6. LeadHub can provide a list of patients who accepted treatment so the ROI from the

campaign can be calculated within minutes.

Let's discuss web marketing & a 30-Day Trial

Contact Information:

Lawrence Brooks DDS

135 N. Beacon Street Watertown MA 02472

Text or call: 617-901-5606

E-mail: larryb@dentistwebmarketing.net