Planned giving is one of the most powerful ways to build long-term sustainability. In this session, we will walk through the essential building blocks of a successful planned giving program, from leadership alignment to donor identification and simple, effective marketing.
Participants will learn how to have meaningful conversations that inspire donors to consider a legacy gift, and how to fold legacy messages naturally into ongoing communications. Attendees will be armed with practical tools you can use immediately, whether
you are starting from scratch or refreshing an existing program. |
